AMAZING EVENT RENTALS
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THE PROJECT
For over 14 years Amazing Event Rentals has been providing premiere rental services to the Lowcountry. As a reputable rental service in the Southeastern wedding market owner, Devin, wanted to lead the brand to new horizons and create an elegant, refined brand that reflects more on the level of craftsmanship they have been delivering.
FULL PRODUCTION
As Amazing Event Rentals grew, owner, Devin, recognized that the they've outgrown their current brand. He wanted to bring the company to a level that expressed they're homegrown Southern roots alongside the craftsmanship they provide at each and every event.
Our agency identified the companies needs and has been able to bring this six month project to life. After kickoff, our design team immediately got to work. Alongside design, our production team kicked off with building a cyclorama wall down in South Carolina. Agency owner, Ian, flew down to begin shooting behind the scenes, inventory, and directing the cinematography team to create curated content that aligned with the new voice of Amazing Event Rentals.
As design and production wrapped, the brand guidelines and objectives was handed over to our web design and development team to create a website that provided customers with a simple user experience looking through event rental inventory.
BRANDING & VISUAL IDENTITY
LOGO DESIGN
COPYWRITING
WEBSITE DESIGN & DEVELOPMENT
PHOTOGRAPHY & CINEMATOGRAPHY
SOCIAL MEDIA STRATEGY
VENDOR IMAGE CURATION
CYC-WALL BUILD - INVENTORY PHOTOGRAPHY
Inventory Management
Icons represent ideas, objects or actions in a simple, visual manner. The iconography is used to represent subsets of the Amazing Event Rentals brand with their coordinating sectors shown here. Our Iconography style is clean and romantic nodding to the history of the brand but with a modern twist.
ICONS
The logo icon is an illustrated letterform “A” standing for Amazing Events. The right leg is grounded and strong, instilling confidence and trust, contesting with the more elegant left leg. It’s illustrated hand-drawn touch communicates an air of effortless style and grace.
Logo
